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  • Edge & Superchips Racing Discontinued!

    • Edge & Superchips Racing Discontinued!

      by
      BigDaddyDiesel
      Published on 07-14-2011 01:18 PM
      1 Comment Comments
      Edge & Superchips Racing Discontinued!


      By: Dave Martinez, President, Powerteq (Edge/Superchips)


      Edge Products and Superchips have been, and continue to be, proud supporters of competitive diesel motorsports across the United States and Canada. We proudly support and sponsor organizations such as NHRDA and NADM that promote legal racing and diesel competition in cities and towns all across North America. Despite our continued support of diesel motorsports, we have made the strategic decision to discontinue our Edge Racing and Superchips Racing products effective immediately. We will not accept new orders for Edge and Superchips Racing products as of July 12, 2011.

      Edge Products and Superchips will no longer offer for sale Edge Racing and Superchips Racing-branded diesel, tuning products in the United States. Unfortunately, we believe a portion of dealers and consumers are exploiting the intended use of these products which has a negative impact on the future of this industry.

      Prior to launching the Edge Racing and Superchips Racing brands, we undertook numerous preventive measures to ensure all dealers and consumers clearly understood the intended use of these products. In spite of our best efforts, we have concluded that these policies are not adequate to assure abuse is prevented. We have performed an exhaustive review of these measures, including numerous conversations with regulatory agencies such as EPA and CARB, in order to try to devise an effective way whereby we can assure ‘Racing’ products are used as intended. Based on our review, at this time, we do not believe there are adequate prevention measures available to the industry which provide those assurances.

      We strongly encourage, for the long-term health of our industry, that all distributors, dealers and consumers of these or similar products made by other companies cease selling any electronic tuning product that contains the ability to disable any emissions system for late-model diesel trucks including (but not limited to) the DPF system, EGR system and Urea (exhaust fluid) injection. Per federal and state regulations, any registered vehicle is required to maintain its emissions systems unless it is used strictly and solely for racing. Unfortunately, even with the exhaustive, preventive measures we have taken, we do not feel it is possible to completely prevent abuse.

      We have strong reason to believe all companies that continue to engage in the business of manufacturing, distributing, or selling these kinds of products in the United States will be subject to enforcement action from both the United States EPA and the California Air Resources Board. In the future, if we are able to devise a way to prevent abuse, we hope to re-establish the Edge Racing and Superchips Racing brands.

      Attached is a list/table that constitutes all Edge and Superchips Racing part numbers that will be immediately discontinued. The table below also identifies the appropriate street-legal replacement part number for the same application. All listed replacement parts can be found on the CARB Products in Progress list and either have been or will be tested for legal street use in the United States. If you have any questions, or would like to discuss this matter further, please do not hesitate to contact us.


      Discontinued P/N Description Replacement P/N Description
      85600 Edge Racing Evolution CS 85100 Edge Evolution CS
      85700 Edge Racing Evolution CTS 85200 Edge Evolution CTS
      25500 Edge Racing Evolution Ford (legacy) 85100 Edge Evolution CS
      15500 Edge Racing Evolution GM (legacy) 85100 Edge Evolution CS
      30908 Edge Racing Juice/Attitude Cummins 6.7L (legacy)
      31005 Edge Juice/Attitude CS 2007‐2011 Cummins 6.7L
      31205 Edge Racing Juice/Attitude CS Cummins 6.7L 2008‐2009
      31005 Edge Juice/Attitude CS 2007‐2011 Cummins 6.7L
      31206 Edge Racing Juice/Attitude CS Cummins 6.7L 2010‐2011
      31005 Edge Juice/Attitude CS 2007‐2011 Cummins 6.7L
      31305 Edge Racing Juice/Attitude CTS Cummins 6.7L 2008‐2009
      31105 Edge Juice/Attitude CTS 2007‐2011 Cummins 6.7L
      31306 Edge Racing Juice/Attitude CTS Cummins 6.7L 2010‐2011
      31105 Edge Juice/Attitude CTS 2007‐2011 Cummins 6.7L

      Discontinued P/N Description Replacement P/N Description

      1856 Superchips Racing Tuner*‐*Ford Powerstroke Diesel
      1855 Superchips Flashpaq*‐*Ford Powerstroke Diesel
      2856 Superchips Racing Tuner*‐*GMDuramax Diesel
      2855 Superchips Flashpaq*‐*GMDuramax Diesel
      3856 Superchips Racing Tuner*‐*Dodge Cummins Diesel
      3855 Superchips Flashpaq*‐*Dodge Cummins Diesel

      Best Regards,

      Dave Martinez
      President, Powerteq (Edge/Superchips)
      801-337-2122
      dmartinez@powerteq.com

      Tom Bennett
      Executive Vice President, Powerteq (Edge/Superchips)
      407-585-7073
      tbennett@powerteq.com
      This article was originally published in forum thread: Edge & Superchips Racing Discontinued! started by BigDaddyDiesel View original post
      Comments 1 Comment
      1. BigDaddyDiesel's Avatar
        BigDaddyDiesel - 07-16-2011, 02:32 PM
        As you may be aware Edge Products and Superchips recently announced the discontinuation of Edge Racing and Superchips Racing products. In the days following this announcement we have received many questions and concerns regarding this matter. The Q&A list below is intended to further clarify concerns and answer some of those questions. If the information below does not answer your question, or clarify your concern, please feel free to contact us directly.

        Q: Why did you make this decision? Are you being fined by the EPA?
        A: No, we are not being fined by the EPA. We are exiting this market voluntarily because we cannot make assurances that the intended use of the product (racing) is not being abused. This abuse creates too much liability for us and our customers.

        Q: Are you only discontinuing these products in the Unites States? What about other international markets?
        A: For the time being we are discontinuing the sale of these products worldwide. As we further review laws that govern other international markets, we will decide whether to sell these products in markets outside of the United States.

        Q: Will you still provide service and support for existing customers?
        A: Yes, we will continue to support existing customers.

        Q: Is my business at risk if I continue to sell these, or other similar products?
        A: As long as you are selling these products for their intended use (racing) you are not at risk. If you are selling these products for street use on registered vehicles then you are at risk.

        Q: What will Edge and Superchips sell now? How badly does this hurt your business?
        A: Edge Racing and Superchips Racing products are a small portion of our business. While it is not painless to walk away from this market, the great majority of our business comes from products that are either legal to use on the street or are in the process of being tested for legal street use. Please refer to the discontinuation letter to view the small list of products that were discontinued with this announcement.

        Q: Will you continue to support diesel motorsports and diesel racing?
        A: Absolutely. In fact we are very excited about our upcoming Weekend on the Edge diesel-competition event in Utah on August 19th and 20th. Go to Edge Products| The Leaders in Performance Electronics to learn more about this event. We hope you’ll join us.

        Q: Who is Powerteq? Is this some kind of new company that took over and made you do this?
        A: Powerteq is the name of the corporate entity that manages both the Edge and Superchips brand. The creation of Powerteq was announced in February of 2011. You can see the Powerteq announcement letter by clicking here. This is not a new company with new management. The Powerteq management team is comprised of executive managers from the prior Edge and Superchips teams. Edge and Superchips have been owned by the same shareholders since 2006 and recently decided the timing was right to manage both brands under one company. Both brands (Edge and Superchips) will continue to offer innovative products to many markets. There is no new company or new shareholders that had any impact on this decision.

        Best Regards,


        Dave Martinez
        President, Powerteq (Edge/Superchips)
        801-337-2122
        dmartinez@powerteq.com


        Tom Bennett
        Executive Vice President, Powerteq (Edge/Superchips)
        407-585-7073
        tbennett@powerteq.com
        Reply

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